Sacramento California lawyers - attorneys legal directory
Legal Website’s & Search Engine Placement Improvement Information
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
Achieving top placement in the search engines takes good design, intuitive navigation, proper key word density, correct Meta tags and informative content. Law firm sites are lacking one consequential element...Quality incoming links!
The leading search engine, Google, looks more at what other sites are linking to your site. Google's page ranking system relies heavily on link popularity. Your site will be assigned a PageRank, the highest rank is 10 and the majority of quality sites rank at least 4 and above.
Webmasters often link to pages that other people find are valuable resources, logically these pages are ranked much higher than those pages that are of low quality. Essentially all Webmasters these days are aware of the benefits that quality incoming links have on building traffic.
This change poses a problem for new sites to reach the top and at the same time favors those large, high traffic sites. For help in getting quality links, there is software that does it all automatically. Click here to find out more.
To have high standings within the search engines, it takes time and effort. Do not be fooled by the link swapping plans that are out there. These services purpose that they can immediately boost your link popularity by placing machine-generated link pages on your site. The truth is, numbers aren't as important as context and relevancy. You can place 1,000 non-themed links on your site but this can in most cases lower a site's search engine placement. It is a much better idea to have lesser links as long as they are similar in content and topics like yours.
These programs have produced some positive effects in years past, but many search engines now regard them as spam and often ban sites that they find participating in these programs. Don't even try them, even if you are really desperate. Here is what Google has to say about this practice: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”.
The best way to select a quality linking partner is to see if their site is ranked within the top three pages of returned results for popular legal key word phrases. It also helps to search by your specific geographic area. San Diego auto accident lawyer, San Diego accident lawyer, San Diego attorneys, and San Diego law are all good examples of key word phrases if your practice is auto accident located in San Diego. Send a link exchange email to the sites who are on page one, excluding the sponsored sites as they usually are only temporary. If just starting your linking campaign, consider sites on the first five pages of Google results. Start within your own geographic city area, expand to the regional area, state and country.
As a free service exclusively for the legal community, our dozen top rated legal directories have just implemented a free reciprocal award linking program. There is no obligation to join our directories and if your site qualifies, our top rankings will create a valuable linkback for your firm. To check out the program, just click here, or send me an email.
Your site will soon benefit from all that the Internet offers with an appropriate linking program. Again, quality incoming links are the key to improved rankings which in turn lead to increased business.
Located in California, Texas or Las Vegas? If so, CLICK HERE to view our details and entry form for a free basic trial listing in our legal directories!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst. You can contact Bob via e-mail at bob@websitetrafficbuilders.com or visit his San Diego legal directory at: www.sandiegolawyerforyou.com
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Sacramento California lawyers - attorneys legal directory