Sacramento California lawyers - attorneys legal directory
Search Engine Promotion - - - Be sure to go overseas!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited
How about expanding your firm's search engine submissions to search engines outside the U.S.? After all, it is called that World Wide Net.
The main reason to get your real estate website listed on the foreign websites is:
Good foreign search engine rankings will generate new clients!
If you are located in a major metropolitan area this could be very useful to your firm. Our top foreign search engine rankings have produced business such as, potential new immigrants, foreign nationals considering immigration, and a foreign couple whose son got arrested in San Diego and they needed to contact a local San Diego attorney to help.
You may be wondering if it is worth the time and effort. Well, I have provided clear evidence to back up my advice. We have a several number one placements on foreign search engines. If you would like to talk a look at a few PAGE ONE foreign search engine rankings, look below;
http://www.la-orange-county-lawyers-attorney-directory.com
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany
Google Mexico - Google UK - Google Germany - Google Japan
A good starting point is to check if your website is listed on the top foreign search engines by using the hyper-links above. Top rankings on the major US search engines may very well be the best way to rank high in the foreign search engines.
It is recommended that you get a comprehensive report on your current page one through page three search standings, so that you will have a starting point to see if your efforts are effective. Check out this example of a detailed report here:
http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm
To enhance your report’s usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.
The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:
http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm
Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.
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