Sacramento California lawyers - attorneys legal directory
Law Firms & Internet Scamming
Are people making huge profits from the Internet? Sure!
Are search engines the prime tool for driving traffic? Sure!
If properly utilized, are search engines one of the most efficient advertising to generate new legal clients? Sure!
Will your law firm be enticed to participate in Internet based advertising propositions that will be a waste of effort or even a scam? Sure!
After reading this you will be able to avoid these internet scams.
#1. “I’m from the XYZ legal professional Intergalactic search engine. We’re getting thousands of visitors every day and can guarantee your firm a top position for your location/practice area/keywords at a special discounted rate just for your industry.”
THINK/VERIFY/QUESTION: Established major search engines generate the majority of Web traffic. These include AOL, Ask, Google, MSN & Yahoo. Search engines such as, About, Open Directory, Alta Vista, Lycos, Looksmart, Mamma & Netscape are among the second tier of top search engines. The name and site looks professional, and the offer what sounds like a bargain. However, these are not the key factors to make a cost efficient investment!
If you have the Google Toolbar, first check the PageRank of their home page, If it is below 5, move on. Then search your favorite search engine for your keywords, if the 'search engine' isn't on the first two pages of results, move on.
Do not be overly impressed by standings within the sponsored/selected/featured listing section of your search engine. These are all terms for paid-per-click advertisers. They could be paying for top positions here during their solicitation phase to show/impress the unsuspecting. They can terminate them at any time. It is far more productive and much harder to achieve a page one placement in the ‘organic’ listings of the major search engines.
Finally, they may advertise high placement for a specific keyword phrase, but watch out for phrases with little or no competition. For example, they say that "Red Rider Legal Profession Search Engine" will come up on page one results when entered in MSN search, but who would ever use that specific phrase in a search engine?
#2. “Pay us $XXX and we guarantee to get your legal website on page one of Google, MSN, etc!” Just as before, be careful and do some research on what exactly they are offering. Which search engines and what keywords are they referring to when they guarantee top listings? Will your site be in the sponsored ads or the organic listings? Take a look at their other customers and verify they their service is worth the money. Look at other law sites who have this service, do they have a PageRank of 5 or more? If they are in fact optimization specialists, it would make sense that their own website have top organic positions as well. Verify for yourself using these keyword phrases, URL placement, URL position, SEO, search engine optimization. They should be on page one or two of AOL, Google, MSN or yahoo.
We may not have worked with individual site optimization for over three years, but you can see through our site, www.websitetrafficbuilders.com we have very high standings. As of this writing this site had the following rankings: Google: URL position – PAGE ONE., AOL – URL placement, URL position –PAGE ONE., MSN: URL placement – PAGE ONE, URL position – PAGE TWO.
There are indeed some techniques out there that will have your site on page one instantly, but it is surely to be banned from the major search engines. Search engines will eventually banned your site for spamming the engines.
Think, verify and question; doing the research, you can save big bucks and big trouble.
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Sacramento California lawyers - attorneys legal directory